I have been personal training since before I finished high school. In the past 11+ years of working with the general public, collegiate athletes, professional athletes, Navy SEALs and more, I’ve been constantly trying to hone down exactly what it is that inspires me to love coaching everyday and what exactly it is that I do.
- Do I teach strongman?
- Natural movement and primal living?
- Posture, mobility, balance and rehab?
- Educate laypeople about the underlying physiology of fitness?
- Getting people strong in general?
I have had such a varied background focusing on all these things to greater or lesser extent at any given evolution of my career. And it just always made it difficult to explain to people exactly what it is I do or Strong Made Simple is. Funny thing is I have quit looking for the answer in physiology texts and old school training books so much as I have been focusing on how I can reach out to more people.
Working on my ability to effectively market Strong Made Simple and personal training in San Diego has forced me to focus on honing these ideas to something I can explain to people succinctly when they ask about Strong Made Simple. Initially, my first thought was that I am the name. I have such a broad experience and education that I’m able to un-complicate the mess of information people are bombarded with about their health and fitness goals.
But as I’ve spoken with more and more people about how I can do this for them, it’s become apparent that this is only the edge of what what I do in my personal training and coaching services. I physically create simple and effective programs for people to improve mobility and strength so that they can do more. But beyond that, beyond the fully laid out training program, the email reminders, and all the other additional support with nutrition etc; what I do is work to empower people to be as strong as they like so they become confident enough to achieve more.
Strong Made Simple provides the information and support necessary so that people can become confident in and empowered by their own strength. While this succinct explanation may change somewhat over time, I think it does a pretty good job of describing why I enjoy getting up early to coach and share myself with clients everyday.